Kareem Abdul-Jabbar vs. General Motors (GM) free essay sample

Analyzes legal case in which GM used basketball stars former name (Lew Alcindor) in a TV commercial. This paper will discuss the legal issues in the case, Kareem Abdul-Jabbar v. General Motors Corporation; Leo Burnett Company, Inc. The first part of the paper will briefly recount the facts in the case. The second part will look at the issues under Section 43 of the Lanham Act pertaining to the use of any symbol or device which is likely to deceive consumers as to the association, sponsorship, or approval of goods or services by another person. The third part of the paper will discuss the issues under Californias statutory and common law right of publicity. The Facts During the 1993 NCAA mens basketball tournament, General