Introduction to E-Commerce Coursework Example | Topics and Well Written Essays - 2000 words - 2

Introduction to E-Commerce - Coursework Example The case of â€Å"The Royal Automobile Club† and â€Å"Cabela’s† will be discussed in this report. These are two businesses which expanded their operations through e-commerce. Enhancement of the web portals increased the sustainability of the businesses. The new platform anchored by the businesses provided the customers with a world-class shopping experience. This enhanced the domain of retail selling of the businesses at a whole new level. This report will emphasize on assessing the findings and analyzing the benefits which the businesses have availed through this practice. The findings in this section have been supported by applying two cases which have elaborately been placed in the appendix. The first case is of Cabela’s which is a retail store business which supplies fishing, hunting, and camping equipment. Cabela’s has several physical stores located and it is engaging with e-commerce for providing ease of accessibility to different customers and at the same time enhance the existing customer base (Micros, 2013). Similarly, the other case of the Royal Automobile Club shows that to facilitate its existing members the business has initiated entering in the e-commerce business. This gives the club members flexibility of reserving the restaurant and rooms at the club in the easiest possible manner (Micros, 2012). Both the cases are adopting e-commerce but the purpose and customers.