Sukarno, President of Indonesia Essay Example | Topics and Well Written Essays - 1750 words

Sukarno, President of Indonesia - Essay Example Deborah Rhode wrote an entire book studying the growing discussion about what global moral values there might be without coming to any actual conclusions (2006). However, there is a consistent need for a moral leader to be interested in providing the greatest good to the largest number of people, taking on a utilitarian approach to leadership. How that might be accomplished is a matter of individual values, beliefs, and political/social/economic climate. Taking a closer look at a leader such as Sukarno of Indonesia may help us to understand more about how individual values and beliefs can combine or collide with the climate to create the moral leader. Sukarno was born in 1901 to an aristocratic family and was given the best of educations, starting at boarding schools by the time he was 11 years old. When he graduated high school, he married the daughter of the man who owned his boarding house and then moved on to college. By the time he graduated college, he had divorced his first wi fe and married the ex-wife of his new boarding house's owner (Adams, 1965). He reportedly was very creative and had a photographic memory, which made it easier for him to become fluent in a number of different languages (Ludwig, 2004). After he finished his schooling, Sukarno went on to divorce and marry another woman and to start his own architectural company with a partner. His designs were shaped by his politics and vice versa. According to Rudolf Mrazek (2002), Sukarno was a very modern leader and believed the future would be blind to race, would be neat and Western in style, and would be anti-imperialist. While in high school, he had been influenced by Tjokroaminoto's nationalist ideas, but he also studied Western, communist, and Islamic political philosophy while he was in college (Adams, 1965). He eventually developed his own style of leadership which he called Marhaenism, based on concepts of socialist self-sufficiency. He was also irritated with the mostly Dutch-dominated s ocial clubs he encountered at college and organized his own study clubs for Indonesian students. By the time he was 26 and graduated, Sukarno and his friends created a pro-independence party called the PNI (Adams, 1965) or the Indonesian National Party. As the party leader, Sukarno played a major role in establishing the party platform which advocated Indonesian independence and fought against imperialism and capitalism because these systems did not add value to the lives of the Indonesian people. In keeping with Sukarno's modern beliefs, the party also advocated a secular system of leadership that ensured unity among the various different races of the region. The party was very quickly populated by members from the university who wished to gain greater freedoms and opportunities which had not been available under the Dutch colonial occupation (Adams, 1965). Within three years, it had gained more than 10,000 members, forcing the government to react. They arrested Sukarno and seven o f other party leaders and put them on trial for threatening the public order. Sukarno received four years of jail sentence and the party subsequently dissolved (Ricklefs, 1982). Looking at this party and Sukarno's historic defense speech on the day of his trial helps to reveal some of the values that Sukarno stood for at his most idealistic phase and illustrates the kind of moral leader he was. When Sukarno was arrested for his involvement with the PNI, he was permitted to deliver a speech in his defense. This speech has since

Business Ethics Essay -- essays research papers

Running Head: Business Ethics Business Ethics name school The modern theory of the firm, which is central to finance and corporate law, views the corporation as a of contracts among the various corporate constituencies. Upon this foundation, finance theory and corporate law postulate shareholder wealth as the objective of the firm. Research in business ethics has largely ignored this contracts theory of the firm except to reject the financial-legal model as normatively inadequate. Philosophers generally bring philosophical theories of ethics to bear on problems of business, and they regard the contractual theory of the firm primarily as a subject for criticism using the resources of philosophical ethics. In particular, stakeholder theory, which stresses the importance of all groups that affect or are affected by a firm, has been proposed as a more adequate theory of the firm for studying business ethics. An important benefit of business ethics research conducted within such a framework would be a narrowing of the gulf between business ethics and the fields of financial economics and corporate law. Business ethics is widely dismissed as irrelevant by researchers in these fields because of its failure to recognize the existing financial and legal structures of the corporation, which are built largely on a contractual foundation. Hence, a common framework could increase the relevance of business ethics research and create a mutually beneficial dialogue. As a framework for identifying and analyzing many common business ethics problems, the contractual theory focuses our attention on the need to provide adequate safeguards for each constituency's interests. Corporate governance is concerned primarily with protecting shareholder interests, in part because the special contracting problems of shareholders are best met by the residual claims that the law of corporate governance creates. The comparative neglect of other constituencies in corporate law is not a matter of concern as long as their interests are adequately protected in some way. How the interests of each constituency are protected--whether by means of corporate governance structures or other means--is a matter of what works best in practice. Before we can devise means for protecting the interests of each ... ...act but on the efficacy of the actual claims of the group in question. Business ethics problems can be identified mainly as wrongful harms, misallocations, and misappropriations. These categories are commonly employed in economics, finance, and corporate law in the analysis of various kinds of problems, which are usually attributed to market failures, imperfect contracting, and other causes. However, many of these other kinds of problems arise from larger economic and political forces that would affect any theory of the firm. References Kenneth E. Goodpaster, "Business Ethics and Stakeholder Analysis," Business Ethics Quarterly, 1 (2001), 53-73; Allen Kaufman, Lawrence Zacharias, and Marvin Karson, Managers vs. Owners: The Struggle for Corporate Control in American Democracy (New York: Oxford University Press, 1995. Alderson, A. and Kakabadse, A., (1994), 'Business Ethics and Irish Management: A Cross-Cultural Study', European Management Journal, Volume 12, Number 4, December, pp. 432-441. Abelson, R. and Nielson, K., (2003), 'The History of Ethics', in Edwards, P. (Ed.), Encyclopaedia of Ethics, Macmillan, New York, pp. 81-116. Business Ethics Essay -- essays research papers Running Head: Business Ethics Business Ethics name school The modern theory of the firm, which is central to finance and corporate law, views the corporation as a of contracts among the various corporate constituencies. Upon this foundation, finance theory and corporate law postulate shareholder wealth as the objective of the firm. Research in business ethics has largely ignored this contracts theory of the firm except to reject the financial-legal model as normatively inadequate. Philosophers generally bring philosophical theories of ethics to bear on problems of business, and they regard the contractual theory of the firm primarily as a subject for criticism using the resources of philosophical ethics. In particular, stakeholder theory, which stresses the importance of all groups that affect or are affected by a firm, has been proposed as a more adequate theory of the firm for studying business ethics. An important benefit of business ethics research conducted within such a framework would be a narrowing of the gulf between business ethics and the fields of financial economics and corporate law. Business ethics is widely dismissed as irrelevant by researchers in these fields because of its failure to recognize the existing financial and legal structures of the corporation, which are built largely on a contractual foundation. Hence, a common framework could increase the relevance of business ethics research and create a mutually beneficial dialogue. As a framework for identifying and analyzing many common business ethics problems, the contractual theory focuses our attention on the need to provide adequate safeguards for each constituency's interests. Corporate governance is concerned primarily with protecting shareholder interests, in part because the special contracting problems of shareholders are best met by the residual claims that the law of corporate governance creates. The comparative neglect of other constituencies in corporate law is not a matter of concern as long as their interests are adequately protected in some way. How the interests of each constituency are protected--whether by means of corporate governance structures or other means--is a matter of what works best in practice. Before we can devise means for protecting the interests of each ... ...act but on the efficacy of the actual claims of the group in question. Business ethics problems can be identified mainly as wrongful harms, misallocations, and misappropriations. These categories are commonly employed in economics, finance, and corporate law in the analysis of various kinds of problems, which are usually attributed to market failures, imperfect contracting, and other causes. However, many of these other kinds of problems arise from larger economic and political forces that would affect any theory of the firm. References Kenneth E. Goodpaster, "Business Ethics and Stakeholder Analysis," Business Ethics Quarterly, 1 (2001), 53-73; Allen Kaufman, Lawrence Zacharias, and Marvin Karson, Managers vs. Owners: The Struggle for Corporate Control in American Democracy (New York: Oxford University Press, 1995. Alderson, A. and Kakabadse, A., (1994), 'Business Ethics and Irish Management: A Cross-Cultural Study', European Management Journal, Volume 12, Number 4, December, pp. 432-441. Abelson, R. and Nielson, K., (2003), 'The History of Ethics', in Edwards, P. (Ed.), Encyclopaedia of Ethics, Macmillan, New York, pp. 81-116.

The Quiet American

The Quiet American In The Quiet American Grahm Green writes of a complex love triangle taking place in Vietnam during the Vietnam War. He chooses Thomas Fowler as the protagonist to tell the story from a biased point of view. From the beginning, Fowler proclaims that he is objective. As the story progresses he is eventually gives into the desire to take action and get involved. It is not until after this climax that Fowler finally realizes and admits to himself that he cannot simply remain aloof his entire life.Green’s use of Fowler as an unstable narrator effectively depicts the complexity of human motive and how difficult it is to be honest, even to oneself. Fowler is a British journalist who has been working in Vietnam for several years. Living in an extremely controversial era in the middle of all the action, Fowler insists on remaining â€Å"not involved† (20). Fowler is a â€Å"reporter,† as opposed to a â€Å"correspondent,† for he reports what he s ees and â€Å"[takes] no action† (20). He often likes to sit across the street form the milk-bar and just observe.Watching people of all shapes and colors go about their normal lives, Fowler does nothing himself, but simply watches. He even uses opium to achieve a state of complete impassiveness about the world and everything around him. Just a single pipe could make Fowler grow indifferent to the â€Å"presence or absence† of his lover (6); several more and he cannot decide whether his own death would be good or bad. Opium allows him to convince even himself that he really is indifferent to all that which goes on around him.He prides himself on remaining detached and not taking sides, saying it is â€Å"an article of [his] creed† (20). Based on his determination to be merely an observer, Fowler should make a fine narrator. Impartial and neutral, he would tell the story as is without even an opinions to cloud his mind, for â€Å"even an opinion is a kind of act ion† (20). Despite Fowler’s efforts, it soon becomes impossible for him to remain stagnant. When the opportunity is offered to him, he resolves to participate in a plot to murder Alden Pyle. He justifies his decision with the fact that Pyle has caused much trouble and disaster.He is so naive that he does not realize the extent of what he has done, and even with the death of so many people on his hands, â€Å"he’ll always be innocent, [and] you can’t blame the innocent†(155). Fowler convinces himself that Pyle as a threat to society and â€Å"all you can do is†¦ eliminate him. Innocence is a kind of insanity†(155). However, his reasoning is questionable, for there are personal motives involved as well. Fowler does not want Phuong to leave him and marry Pyle. His wife had already made it clear that she will not give him a divorce.Though he cannot marry her himself, he is selfish and wishes everything to stay the way it is. When Phuong and her sister find out that Fowler’s wife remains insistent on her refusal of his request for a divorce, things start to turn against him. Phuong moves out and plans to marry Pyle. Fowler, devastated, has increased reason to want Pyle dead. In fact, the two men talk of how Phuong is â€Å"the most important thing there is† right before Fowler makes up his mind to open the book at the window and call the whole plan to action (169).It is clear that Fowler does not make his decision based solely on political grounds. Slowly, as the story goes on, Fowler starts to realize that it is impossible to stay indifferent of everything around him. â€Å"Sooner or later, one has to take sides if one is to remain human† (166). After he decides to engage in the ploy to kill Pyle, he recognizes that â€Å"[he] had become as engaged as Pyle† (175). Fowler has assumed his role in the game. He can no longer hide behind his insistence that he is neutral and â€Å"no decision wo uld ever be simple again. Stubborn as he was before about not taking sides, Fowler realizes that he â€Å"had judged like a journalist†¦ and betrayed [his] own principles† (175); he is honest to himself when he finally crosses the line into partiality. After Pyle’s death Fowler tells Phuong that he is sorry. She does not catch the significance of his apology, but he says that though â€Å"everything had gone right for [him] since [Alden] had died†¦ [he] wished there existed someone to whom [he] could say that [he] was sorry†(180). Fowler sees clearly the magnitude of what he has done.He takes responsibility for his actions and feels remorse. The instability of Fowler’s narration depicts the extraordinary intricacy of individual drive. It is never clear the reasons that Fowler makes many of his decisions, often not even to himself. Does he kill Pyle out of political concern, or compassion for the Vietnamese people? Does he do it out of love for P huong, or is it simply lust? These questions, to some degree a mystery even to Fowler himself, are emphasized by his unreliable narration.Unclear intentions are not limited to just the narrator. When Pyle saves Fowler’s life, his motives are ambiguous as well. One may assume that based on Pyle’s simple personality, his purposes are most likely be pure and genuine. He probably saved Fowler because it was in his power and it was the right thing to do. But Fowler suspects Pyle to be more calculating, that he planned to emerge a hero from the ordeal and win Phuong over in that way. Human motives are quite often multi-layered and difficult to understand.Graham makes the peculiar choice of telling a story from the prejudiced point of view of someone whose personal life is tangled in the mess of the story. Fowler starts out determined to stay impartial as a reporter and a person in general. However, as events occur and his happiness is put on the line, he gets drawn in and ta kes action. Though he makes his decision to get involved, Fowler is unsure and doubtful the whole time and feels a great deal of remorse when it is all over. It is then that he must admit to himself, and the readers see, that he is not impartial after all, and it is, in fact, human nature to take a side.

Hamlet A Tragic Comedy - 1828 Words

Hamlet: A Tragic Comedy William Shakespeare once said that â€Å"brevity is the soul of wit.† This is heavily evident in regards to Hamlet and all of his short, witty comments throughout the play. In Act I Scene II Hamlet s wit comes out in full force during a discussion with his mother, Gertrude, and his uncle/stepfather, Claudius, with Hamlet’s very first words in the play: â€Å"A little more than kin, and less than kind!† (Meyer, pg 1610) WIth this initial first line, he satirically assaults Claudius’ claim the prince is both his cousin and his child. One may conclude that Hamlet’s mind and witticism, which partitions him from Claudius and Gertrude, add to the acrimony of him and the imperial couple. In this paper I would address and investigate the humorous parts of the protagonist, while analyzing the different witty figures, and also remark on the perplexing relationship between the play’s comic and genuine components, the novel blend of happiness and seriousness. Susan Snyder once said that comedy is â€Å"the ground from which, or against which, tragedy develops†¦ comedy and tragedy function as polar opposites, or as two sides of the same coin.† (Snyder. Print). The prototypical comic clash between blocking father and youthful beaus, which underlies the activities of numerous Shakespearean comedies, illuminates one strand of the activity of Hamlet: the relationship between Polonius, Ophelia and the Prince. Also unmistakable in different tragedies, such as Romeo and Juliet andShow MoreRelatedHamlet As A Comedy, Witness The Dark Humor1477 Words   |  6 PagesWhile Hamlet is considered a tragedy the humor that is displayed can change it from a tragedy to a tragi-comedy. Hamlet has been called one of William Shakespeare’s greatest works (Draudt, 85). Death is sad but the dark humor gives it a different satire to the event. The language of the play is used to create comedy with wit that is meant to be pleasing to the audience and define what kind of characters are in the play. Hamlet the person plays many parts the clown, the fool and the madman. HamletRead MoreEssay on Hamlet and Tragedy524 Words   |  3 PagesHamlet and Tragedy Hamlet: A Tragedy When you think of William Shakespeare, Hamlet is the first thing most people think of, as his work. Hamlet is also a classic example of a tragedy. In all tragedies the hero suffers, and usually dies at the end. All good pieces of literature written way back when, are usually tragedies. The most important element is the amount of free will the character has. In every tragedy, the characterRead MoreWilliam Shakespeare s Romeo And Juliet, King Lear, And A Midsummer s Night Dream1037 Words   |  5 PagesThe Bard of Avon, commonly known as William Shakespeare is one of the best known playwrights in the (Video). A few of his most famous plays include Hamlet, Romeo and Juliet, King Lear, and A Midsummer’s Night Dream (McArthur). Although he was popular during his time, Shakespeare’s influence continued to grow after his death and today he well known around the world. He added 2,000 words to the English dictionary and he is the 2nd most quoted after the Bible (Video). Shakespeare is one of the mostRead MoreEssay on Compare and Contrast Comedy and Tragedy914 Words   |  4 PagesCompare and Contrast Comedy and Tragedy In a comparison of comedy and tragedy, I will begin by looking at narrative. The narration in a comedy often involves union and togetherness as we see in the marriage scene at the end of Midsummers Night Dream. William Hazlitt tells us that one can also expect incongruities, misunderstandings, and contradictions. I am reminded of the play The Importance of Being Ernest and the humor by way of mistaken identity. Sigmund Freud tells us to expect excessRead MoreThe Importance Of Tragedy In Hamlet769 Words   |  4 Pagescatastrophe allows for hope. In the play Hamlet, Shakespeare presents his tragic hero, Hamlet, as a noble figure who is to be admired because he maintains his honor and dignity in the face of overwhelming odds. The play begins with a ‘pessimistic’ situation, Hamlets father (the King) has been murdered by his Uncle and Hamlet has been robbed of the throne because his Uncle married his mother (the Queen). The influence of the throne protects Claudius, thus Hamlet is not able to conspire publicly againstRead MoreHamlet : A Flawed Anti-Tragic Hero1715 Words   |  7 PagesAristotle’s poetics have long been considered the go-to guide for determining well written â€Å"poetry†, most notably in comedies and tragedies. Hamlet, like many of Shakespeare’s plays, is considered to be a tragedy although there is room to debate whether or not its protagonist is the quintessential tragic hero or a deeply flawed anti-tragic hero. Evaluating Hamlet using Aristotle’s theories, especially considering the criticism Shakespeare received for seemingly defying these ideals, may be the mostRead More tragoed The Changing Tragedy of Oedipus Rex, Hamlet, and Desire under th e Elms879 Words   |  4 Pages The Changing Tragedy of Oedipus Rex, Hamlet, and Desire under the Elms nbsp; Tragedy can easily be considered the greatest of all genres due to the fact that it has withstood the test of time. Formally, tragedy employs something more complex than other genres. It is not part of a life full of happy endings. It is part of a bigger system of things. It is part of who we are. Perhaps tragedy is simply the art that truly imitates life.gt; Historically speaking, the great rises of tragedyRead MoreEssay on Hamlet as a Tragic Hero1051 Words   |  5 PagesHamlet as a Tragic Hero William Shakespeare, the greatest playwright of the English language, wrote a total of 37 plays in his lifetime, all of which can be categorized under tragedy, comedy, or history. The Tragedy of Hamlet, Shakespeares most popular and greatest tragedy, displays his genius as a playwright, as literary critics and academic commentators have found an unusual number of themes and literary techniques present in Hamlet. Hamlet concerns the murder of the king of Denmark and theRead MoreHamlet : A Tragic Hero995 Words   |  4 PagesHamlet: A Tragic Hero William Shakespeare is known through the ages as a brilliant playwright. He has written several comedies and tragedies that people have loved through decades. Shakespeare’s plays have been interpreted in many different ways and have been debated on which interpretation is correct. Some of these included even the basis of the character’s persona. In the Shakespearean tragedy Hamlet, the main protagonist, Prince Hamlet, is fated by the ghost of his late father that, becauseRead MoreEssay about Greek Tragedy Exemplified in Shakespeares Hamlet1191 Words   |  5 PagesGreek Tragedy Exemplified in Shakespeares Hamlet For several thousands of years, drama has existed among mankind. The ancient Greeks are accredited with the creation of drama, which began as simple religious rituals and eventually evolved into the more complex forms of tragedies and comedies. The first rules of drama, not surprisingly, were also written by a Greek--the famous philosopher and intellectual, Aristotle. Aristotle took note of the what qualities created a successful dramatic piece

Book Review Ok, Cut The Deck - 2566 Words

â€Å"OK, cut the deck.† Codee’s mother said as she slid the cards to him. He stifled a sigh. Tarot readings had always seemed a ludicrous act to him, but he felt his mother’s tarot readings had an especially ludicrous quality to them. He had no issue with humouring her, but he found it hard to take her seriously. It wasn’t just the fact that she was obviously stoned: the hoppy smell of weed was discernible through the smell of incense, and Mother’s eyeballs were lined with a warm, blood-red glow. But more than that, what made it really difficult for Codee to take her seriously was the fact that, sitting opposite him at the small table, she painted a perfect picture of every cliche of a gypsy fortune teller. Her locks of hair, falling to her†¦show more content†¦Her little baby was going out to sea with big brother Dane, and she was going to do whatever she could to stop that from happening. Never mind the fact her little baby was a grown m an of twenty-four years, and therefore more than capable of making his own decisions. Never mind the fact that big brother Dane was an incredibly experienced skipper and had never lost a crewman. Mum didn’t understand the way a tuna tow works, the way diving or working on a boat works, and so she assumed the worst. Having said that, though, Codee knew he didn’t understand any of it either. He’d done plenty of diving, sure, but that had only been for fun. This was going to be a genuine hard slog. Dane had made that fact abundantly clear when Codee had called him out of the blue a month ago. He’d made that clear alright, but very little else. And so Codee knew next to nothing about what he was getting himself into. But he didn’t fear it, not like his mother clearly did. Not yet, anyway. â€Å"We’ll conduct this reading in three cards,† Mother said, red eyes wide and full of flame. â€Å"In order, they will represent the beginning, middle, and end of your time on the job. This first card represents the beginning of your journey.† She smiled a knowing smile and gestured to the deck. Codee took his cue and turned the top card over, placing it in the middle of the table. Mother and Son stared together at the card, she with a look of desperateShow MoreRelatedNetflix Invented Hr4567 Words   |  19 PagesMcCord S heryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. But when Reed Hastings and I (along with some colleagues) wrote a PowerPoint deck explaining how we shaped the culture and motivated performance at Netflix, where Hastings is CEO and I was chief talent officer from 1998 to 2012, we had no idea it would go viral. We realized that some of the talent management ideas we’d pioneeredRead MoreLeadership Do Traits Matter Essay7548 Words   |  31 Pagesbusiness leaders were men). Today, great man theories are a popular foil for so-called superior models. To make the new models plausible, the great men are endowed with negative as well as positive traits. In a recent issue of the Harvard Business Review, for example. Slater and Bennis write, The passing years have . . . given the coup de grace to another force that has retarded democratization—the great man who with brilliance and farsightedness could preside wth dictatorial powers as the headRead MoreEssay on Teaching: Grammatical Number and Notes21041 Words   |  85 Pages| Objective(s) | Time | Resources/materials | Classroom set-up | Warm-up | Process (the activity or task) | Assessments | Follow-up | Select the verb that is conjugated into  simple present: Angela ________ carrots for her salad. (cuts) Which sentence is written  in the  imperative? (Listen to your parents.) Select the verb that is conjugated into  present continuous: Rather than shoes, I _________ sandals. (am wearing) Identify the verb tense or mood  of the bolded word(s): DontRead MoreLogical Reasoning189930 Words   |  760 PagesDowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical ReasoningRead MoreComputer Engineer13541 Words   |  55 PagesIBM’s PC division reported that it was losing money: $39 million in 1996, $161 million in 1997, and $992 million in 1998. 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Think through the business processes, key decisions, and information needs issues in their group. b. Identify the external users of information and specify the information received from and sent to each of them. OneRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesOrganizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://wwwRead MoreFundamentals of Hrm263904 Words   |  1056 PagesSinclair Sandra Dumas Susan McLaughlin Kevin Murphy Laura Ierardi Allison Morris Hilary Newman mb editorial services David Levy  ©Michael Eudenbach/Getty Images, Inc. This book was set in 10/12 ITC Legacy Serif Book by Aptaracorp, Inc. and printed and bound by Courier/Kendallville. The cover was printed by Courier/Kendallville. This book is printed on acid free paper. Copyright  © 2010, 2007, 2005, 2002 John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in

George Washington, John Adams, And Thomas Jefferson

George Washington, John Adams, and Thomas Jefferson. Not only is this a list of US Presidents but it is also a list of three of the most well-known Founding Fathers. Yes, they have their reasons to be because each one of them have numerous achievements and have accomplished many things that others have not. But one Founding Father often over looked, and not just because he stands five feet four inches tall, is James Madison. With all due respect, James Madison has accomplishments that stand just as well against the test of time. James Madison to me is one of the most important Founding Fathers. Please allow me to explain why I chose Mr. James Madison, the background and upbringing of him, some of his most notable contributions to the Unites States and why those contributions are still important today. The reason I chose James Madison over the rest of the Founding Fathers is because I believe he isn’t as well-known as he should be and with that being said, would like to inform you about him. Madison has accomplished many great things in his life that have had an effect on the United States as we know it today. Undoubtedly the biggest contribution that Madison made to the United States of America was the he was the author of the draft that was used to create the Constitution and without the constitution there really wouldn’t be a frame of government. Another reason I chose James Madison is because he fought for religious freedom, believing it was an individual’s right fromShow MoreRelatedThe United States Of The Declaration Of Independence1486 Words   |  6 Pagesstrong and independent men who were interested in the future of the country and its ability to stand on its own. Some of the most important men who signed the Declaration of Independence include: Geo rge Washington, John Adams, James Madison, Benjamin Franklin, Thomas Jefferson, Alexander Hamilton, and John Jay. The founding fathers were a group of men who were sick and tired of the abuse and mistreatment of the British soldiers in the 1700’s. There were times when soldiers would come in to homes andRead MoreThe First Five Presidents Of The United States1233 Words   |  5 Pagestheir names were George Washington, John Adams, Thomas Jefferson, James Madison, and James Monroe. The president I think that impacted the U.S the most was George Washington who was in office for eight years (1789-1797). George Washington who was the commander in chief and led the army in the Revolutionary War and gained freedom from Great Britain at that time there was thirteen colonies in the United States. In 1783 George Washington signed a peace treaty with Great Britain. 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Dr. Pepper Snapple Group Inc. Free Essays

Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Inhoud Introduction. We will write a custom essay sample on Dr. Pepper Snapple Group Inc. or any similar topic only for you Order Now 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex, but all started when Jean Jacob Schweppe invented the world’s very first carbonated mineral water in 1783. A young pharmacist, Charles Alderton from Waco, Texas made Dr Pepper in 1885. It was only sold in the pharmacy where Alderton worked. In 1970 in the New York -region health food store owners invented a new apple soda, Snapple. The Unadulterated Food Corporation owned Snapple and later it becomes Snapple Beverage Corp. Within the years companies were growing and ownerships have been changed and Dr Pepper Snapple Group Inc. has formed from different beverage companies. Today Dr Pepper Snapple Group Inc. is one of the most known and largest non-alcoholic beverage producers in the U. S. Dr Pepper Snapple Group Inc. is in both the flavoured carbonated and the non-carbonated soft drink businesses. The most known brands are Dr Pepper, 7UP, AW and Canada Dry. In 2007 Dr Pepper Snapple had an 18, 8 % share of the U. S. carbonated soft drink market segment. Dr Pepper Snapple was the only big non-alcoholic beverage company without its own energy drink in 2008. Basically Dr Pepper Snapple Group Inc. was struggling with a problem whether it should produce its own energy beverage or not. The main issue was would the launch of a new energy beverage be profitable and a wise investment for the future? Moreover, how can the new energy drink compete with other huge brands? There are several difficulties and elements to evaluate before entering the energy beverage market, such as the market itself, competitors, consumer behaviour and marketing. Analysis The Market The energy beverage market is one of the fastest growing and most innovative segments of the current beverage market. Red Bull, Monster Energy, Rockstar and hundreds of similar positioned brands had estimated sales of 6. billion dollars in 2006. From 2001 till 2006 the annual growth rate of the energy beverage market was 42. 5%. However, analysts are now projecting an average annual growth rate of 10. 5% from 2007 till 2010. This, we conclude, is due to market maturity, increased price and increased competition. In addition, one should also note that consumers in this market only choose up to 1. 4 different brand s, which tells us the market is very loyal to existing brands. If a brand can build and maintain a sufficient customer base, they will benefit from loyal recurring buyers. The difficult part however is getting these loyal customers. Due to the above mentioned conditions, we find it a viable statement to describe the energy beverage market as profitable but tough. The market can be segmented through three main attributes; demographic, geographic and psychographic. As for demographic, the most profitable customers are male between the age of 12 and 34. However, we can’t say anything towards the income level, race and ethnicity of the consumers due to lack of information. We further believe that energy beverages are mostly onsumed in urban and suburban areas. If we in turn look at regions, we can state that the main consumption of energy beverages takes place along the west and east coast of the US. Psychographic segmentation shows us that the main parts of the market, the greatest consumers of energy beverages, are gamers, students and athletes. These groups of people look for an energy boost, to improve mental alertness, as refreshment and for th e taste. Competitors The main competitor in the energy beverage market is Red Bull. The brand was introduced in 1997 and was the pioneer of its time. Red Bull has a high brand awareness due to its massive advertising efforts. For example: Red Bull Stratos  was a  space diving  project involving  Austrian  skydiver  Felix Baumgartner. Baumgartner broke the  sound barrier  on his descent,  thus becoming the first human to do so without any form of engine power. Eight million people viewed the Red Bull Stratos project live and hundreds of millions of people heard about it via every kind of media creating a massive publicity flow towards Red Bull. Currently Red Bull is the market leader, however, due to high prices and the increased competition Red Bull is losing market share and sales. Hansen Natural Corporation (HNC) is another strong competitor. They produce and manufacture a wide variety of non-alcoholic beverages in the U. S. However they are known for their energy drink: Monster, which we see as one of the most promising new energy drink brands. Recently HNC have benefited from distribution agreements. For example: Anheuser-Busch wholesalers distributed the brand to retailers in different territories in the US in 2007. They also distribute to on-premise retailers. This includes bars, nightclubs and restaurants in territories selected by Hansen Natural Cooperation. Furthermore, Monster Energy focuses on a specific age group. They focus on gamers, Extreme Sports enthusiasts and the hip-hip crowd. This enables them a huge market, mostly with the gaming community. The last prominent competitor is Rockstar Inc. Rockstar was introduced in 2001 and is distributed by the Coca-Cola Company. Rockstar, alike Monster, focuses its efforts on the gaming and extreme sports community. As of 2008 Rockstar holds a 14% market share in the US and thus, it must be considered to be a competitor. Customer behaviour The heavy user of energy beverages can be described as male between the ages of 12 and 34. According to statistics, the average American would consume about 4. 32 litre of energy drink a month. The beverages are primarily consumed in the late afternoon and early in the morning. Most frequently, consumption takes place at home, in the car and at work/school. We can also state that convenience stores and supermarkets are the most dominant off-premises retail channel for energy beverages. The major reasons for the use of energy beverages are the need of an energy boost, for improving mental alertness, as refreshment and for taste. As previously stated, customers are loyal towards their brand though we still believe people will be willing to try a new product if it seems interesting and appealing enough. If the potential buyer is then satisfied with the product, through for example interesting brand, product fits their needs, is user-friendly and easy to access, loyal customers can be attained. Marketing Mix – The 4Ps Product The product is an energy drink which tastes good and gives a boost and refreshment to its users. The main ingredients which give the boost and taste are caffeine, guarana and taurine. Probably stevia could be used as a sweetener; because it differs from competitors sweeteners. The product should be suitable for men who are 12-34 years old. The package should be convenient, for example a bottle with a screw cap since no other brand has such packaging. Also the size of the package is very important, since the 8. 3-ounze is the most popular but 16-ounze size represents 50 % sales in convenience stores. Place Dr Pepper Snapple Group Inc. bottling and distribution system supplies both off-premise and on- premise retailers, but off-premise retailers are more potential and efficient to the new energy beverage. Off-premise retailers contain massive part of the whole energy beverage sales. Price 2, 00$ per single-serve package is the normal retail price in the energy beverage industry regardless of package size. Promotion In order to launch the new energy beverage, introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does, but by using efficient channels the new energy drink can still reach potential customers. Recommendation Target Market When Dr Pepper Snapple Group Inc. decides to introduce a new energy beverage on the market we recommend them to focus on male consumers between the age of 12 and 34. These consumers are, according to the statistics, the most profitable. They consume about 4. 32 litres of energy drink a month. The main consumers in this target market would be gamers, students and athletes. Furthermore, we recommend that Dr Pepper Snapple Group Inc. should focus on consumers that consume their energy beverage at home. We believe it is now very difficult to get a stronghold in on-premises as they are very loyal towards Red Bull and Monster energy drinks and therefore advise to focus on off-premises for selling the energy beverage. Product Line and Positioning When it comes down to the product line of Dr Pepper Snapple Group Inc. nergy beverages, we recommend they should firstly offer one flavour of energy beverage. This flavour can come both in a regular and sugar-free version. Furthermore, we recommend they should introduce a single-serve aluminium bottle shape with a resealable screw cap. By introducing this bottle we believe Dr Pepper Snapple Group Inc. can diversify from its competitors as they all have aluminium cans that upon opening can’t be closed. Furthermore, these bottles s hould be offered as a single serve to the consumers and with a 8-ounce content. We recommend that the brand should firstly get a stronghold onto the energy beverage market before offering multipacks and maybe even bigger sized bottles to its consumers. This also includes for introducing different kinds of energy beverages. These can be introduced onto the market when they have a build a strong and loyal brand. The current brands offer its consumers â€Å"Energy† and â€Å"Mental Alertness† as benefits for drinking their energy beverages. As a competitive advantage Dr Pepper Snapple Group Inc. could offer an increased amount of caffeine, herbs and B vitamins per 8-ounce servings. Marketing Advertisements and Promotion In order to launch the new energy beverage, an introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does but by using efficient channels the new energy drink can reach the potential customers. We recommend the use of social media like Facebook and Twitter. Dr Pepper Snapple Group Inc. has a free way to communicate with their potential consumers via social media. They have the opportunity to start contest and create a loyal group of followers. Furthermore, we recommend Dr Pepper Snapple Group Inc. to sponsor events to gain higher brand recognition. Moreover, the bottle is an interesting way of getting the attention by having contest if they buy the bottle they can win tickets to a certain event which they could sponsor. Pricing When it comes down to pricing we recommend to be in the $2. 00 range. This price is offered by most of its competitors and is a price consumers are willing to pay for an energy beverage. However, we also think there is a possibility to have discounts or: â€Å"buy three bottles get one free† pricing to get the attention of the consumer. We also recommend tosee if an agreement can be made with large retailers such as Walmart to offer value packs at lower prices, this of course when the brand is settled in the market. In the end we believe that if Dr Pepper Snapple Group Inc. follows these recommendations here above they have will have an energy beverage that can compete in the current energy beverage market and be one of the main competitors due to its diversified product- and price offering. References Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. ——————————————– [ 1 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 2 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 3 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. [ 4 ]. Kerin, R. Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. How to cite Dr. Pepper Snapple Group Inc., Essay examples